Meanwhile Steely Dan’s 1972 hit “Dirty Work,” last seen in a 2021 Suicide Squad trailer, more than doubled its streams in the week after its Euphoria sync, from less than 350,000 to about 800,000, and has now soundtracked 10,000 TikTok clips.Įven more impressively, the stream totals for Sinead O’Connor’s “Drink Before The War” ballooned to nearly 800,000 the week before it soundtracked a pivotal Euphoria moment after tallying just over 4,000 the week before. More than 62,000 TikTok videos have now been set to the song. According to Billboard, Gerry Rafferty’s 1978 smash “Right Down The Line” - which soundtracked a memorable scene from the S2 premiere in which a drug dealer forces Fez, Ash, and Rue to strip naked, then appeared again in the second episode - doubled its on-demand streams the week after the first episode and doubled that total the following week, topping out at over 2 million streams per week. Quantitatively, the biggest beneficiaries of this approach this season were two pop-rock songs from the 1970s. “Like in the same way that everybody shares music, you know a friend will be like, ‘Oh my god, this song is so dope, you have to listen to it,’ and then it enters your personal playlist, right? So in a way, it’s like we’re sharing Sam’s mixtape to the audience.” “The show is almost like a mixtape that we give to our audience,” Malone recently explained to Buzzfeed. On Euphoria, much has been made about how Malone’s selections are designed appeal to a wide range of ages and feelings - for every Orville Peck, Baby Keem, and Migos track, there are classic ’90s anthems like Montell Jordan’s “This Is How We Do It” and Sinead O’Connor’s “Drink Before The War.” As Joe Coscarelli of the New York Times noted, “Often cramming a couple of dozen tracks into a single hour - from the underground to the instantly recognizable, the 1950s to the 2020s - the show doesn’t do emphatic needle-drops so much as a TikTokian shuffle of aural and visual stimuli, bouncing between genres, eras and moods.” In other words, Euphoria made its music a whole vibe. The show’s creators were also very intentional with who they chose to oversee music selections Euphoria’s music supervisor is Jen Malone, who also happens to select needle-drops for Atlanta and Yellowjackets, both of which heavily engage with popular music. Season 2 does this too - episode 1’s title “Trying To Get To Heaven Before They Close The Door” is a Bob Dylan reference, and episode 2’s title “Out Of Touch” references Hall & Oates. II” (a 1995 song by Mobb Deep), “’03 Bonnie And Clyde” (the 2002 Jay-Z and Beyoncé classic), and “The Next Episode” (a 1999 track by Dr. Plus, this isn’t really the platform to police the morality of televised teen hedonism.)Įuphoria’s music approach is multi-layered: For starters, many of its season 1 episode titles are references to songs, such as “Stuntin’ Like My Daddy” (also a 2006 song by Birdman and Lil Wayne), “Made You Look” (a 2002 song by Nas), “Shook Ones Pt. (As for the show’s rampant and polarizing sex, drugs, and violence, Euphoria is just inherently over the top, and I don’t know that expecting it to tone down is reasonable. Euphoria intentionally casts a wide net around music, not unlike the way it also pays extra attention to contemporary trends in fashion, makeup, art, cinema, and technology. It’s not hard to understand why this TV show has had a long tail in the music world. Meanwhile, Billboard reports that songs featured on Euphoria have earned streaming jumps of up to 2,316% and Shazam searches up by 10,000%, gains “ unlike any other TV show.” HBO recently revealed that Euphoria is its second-most-watched program since 2004, behind Game Of Thrones. And as long as we’re talking about Euphoria’s cast, headed up by superstar Zendaya, each actor has achieved incredible levels of fame (with some young’uns just now realizing that Maude Apatow is the child of Judd Apatow and Leslie Mann). The second season of HBO’s the-kids-are-not-alright drama Euphoria has wrapped, but the internet is still talking about it, sharing “I’VE NEVER, EVER BEEN HAPPIER” / “Bitch, you better be joking” memes, and debating whether or not creator Sam Levinson exploited his young cast in the nudity department.
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